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MARKET

Target Market
 
EMBRACE is targeted towards 18 to 35 year old arts and culture enthusiasts. Our audience includes students and young adults seeking exposure to disability arts and culture from around the world. These users are artists, creators, and/or media arts consumers who are seeking to diversify their knowledge, find inspiration, and engage in entertainment that includes underrepresented creatives.
Meet Minju
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Minju is a performance arts student at Seoul Institute of the Arts in Seoul, Korea. She is 20 years old, speaks both English and Korean, and is hearing impaired. She is single and works a part-time job at a local coffee shop. Minju is an active, enthusiastic, and imaginative person. When she consumes media, she enjoys exercising her imagination and hopes to spread that joy and creativity with those around her. During her leisure time, Minju enjoys interacting with EMBRACE because she wishes to read about authentic stories, to learn about interesting events, and be inspired by creative talent from around the globe. In the future, Minju aspires to be one of the creatives featured on the front cover of the magazine and to be able to spread her performances around the world.
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